Privacy Policy – How 44pk Protects Your Data

1Introduction

This Privacy Policy applies to 44pk ("the Platform", "we", "us") and covers all players who register an account, make a deposit, place a bet or otherwise interact with the 44pk website at 44pk.vu. When you use 44pk, you trust us with your personal information. We take that seriously.

This policy explains in plain terms what data we collect, how we use it, who we share it with (and why), how long we keep it, and what you can do about it. We've tried to avoid unnecessary legal jargon — if something isn't clear, reach out to support and we'll explain it directly.

By registering a 44pk account and using the platform, you confirm you have read and accepted this Privacy Policy. If you don't agree with how your data is handled, you should not use the platform. This policy should be read alongside the Terms and Conditions.

2What Personal Data We Collect

We collect personal data in three main ways: information you give us directly, information generated by your use of the platform, and information received from payment providers during transactions.

Information you provide directly:

• Full name, date of birth and contact details (email, phone number) at registration.
• Identity verification documents — such as a national ID card or passport — when completing the KYC process required before withdrawals.
• Payment method details — including JazzCash or Easypaisa mobile numbers, bank account numbers or card details — when you make a deposit or request a withdrawal.
• Communications you send to our support team, including chat transcripts and emails.

Information collected automatically:

• Device information: device type, operating system, browser type and version.
• IP address and approximate geographic location derived from it.
• Session data: pages visited, time spent, clicks, bet history, deposit and withdrawal history.
• Cookie and tracking data (see Section 5 for full details).

3How We Use Your Personal Data

Every piece of data we collect has a specific purpose. We do not collect data speculatively or hold information we have no use for. Here is how your data is used on 44pk:

• Account management: Your registration details are used to create and maintain your account, authenticate your login and communicate with you about your account.
• Identity verification (KYC): We are required to verify the identity of players before processing withdrawals. This involves checking the documents you submit against your registration details.
• Payment processing: Your financial details are used to process PKR deposits via JazzCash, Easypaisa, Raast, bank transfer and cards, and to send withdrawal payments to the correct account.
• Fraud prevention and security: We analyse session data, IP addresses and transaction patterns to detect suspicious activity, prevent account fraud and protect the platform's integrity.
• Anti-money laundering (AML): Transaction history and identity data are reviewed as part of our AML obligations. Unusual activity may be flagged for further review.
• Platform improvement: Aggregate, anonymised usage data helps us understand which features are working well and where improvements can be made — faster loading times for mobile users in Pakistan, for example.
• Customer support: When you contact support, your account information and the conversation history are used to resolve your query efficiently.
• Responsible gaming: Account activity data is used to support responsible gaming tools — including deposit limit tracking, session reminders and self-exclusion enforcement.
• Promotions: If you have opted in, your account activity may be used to send you relevant bonus offers and promotions via email or SMS.

4Payment Data & PKR Transactions

All financial transactions on 44pk are conducted in PKR. The payment methods supported — JazzCash, Easypaisa, Raast, bank transfer, debit/credit cards and approved mobile wallets — each involve some degree of data exchange with the relevant financial institution or mobile money provider.

When you make a deposit or request a withdrawal, 44pk passes the necessary transaction details to the relevant payment provider to complete the transfer. This includes the transaction amount, your registered mobile number or bank account details and a transaction reference. The payment provider's own privacy policy governs how they handle data on their end — 44pk is not responsible for the data practices of third-party payment processors.

44pk does not store full card numbers or mobile banking PINs on its servers. Payment card data is handled through PCI-compliant processing pathways. We retain transaction records (amounts, dates, references, payment method type) for audit and AML compliance purposes.

5Cookies & Tracking

44pk uses cookies and similar tracking technologies to operate the platform, keep you logged in between sessions, and understand how the site is being used. Cookies are small text files stored on your device by your browser. They do not contain your passwords or financial details.

Types of cookies used on 44pk:

• Essential cookies: Required for the platform to function. These handle session authentication, bet slip management and account security. They cannot be disabled without breaking core platform functionality.
• Functional cookies: Remember your preferences — such as language settings and display options — so you don't have to reset them every visit.
• Analytics cookies: Collect anonymised data about how the site is used — which pages are visited most, where users drop off in the registration process — to help us improve the platform for Pakistan mobile users.
• Marketing cookies: Used only if you have opted in to marketing. These help us understand which promotions you've engaged with and ensure you don't receive the same offer repeatedly.

You can control cookies through your browser settings. Blocking all cookies will prevent you from logging in to your 44pk account. Blocking only non-essential cookies will not affect your ability to use core platform features. On mobile browsers in Pakistan, cookie settings are typically found under your browser's Privacy or Site Settings menu.

6Sharing Your Personal Data

44pk does not sell your personal data to third parties for marketing purposes. Your data is only shared where it is necessary to operate the platform or comply with legal requirements.

Who your data may be shared with:

• Payment providers: JazzCash, Easypaisa, Raast, banks and card processors receive the transaction data needed to complete deposits and withdrawals.
• Game suppliers: Third-party casino and slot game providers may receive your account reference (not your full identity details) to authenticate your game sessions and track your play history for bonus wagering calculations.
• Identity verification services: KYC document verification may be handled by a specialist third-party provider. They receive only the documents and details needed to complete the check.
• Fraud and AML screening tools: Anonymised or pseudonymised transaction and session data may be processed by security tools to detect suspicious patterns.
• Legal authorities: We may disclose personal data to law enforcement or regulatory bodies if required to do so by applicable law. We will always seek to limit such disclosures to the minimum data necessary.

7Data Retention

We keep your personal data for as long as your account is active and for a reasonable period afterwards. The specific retention periods depend on the type of data and the reason it was collected.

• Account and identity data: Retained for the duration of your account and for at least five years after account closure, in line with standard AML record-keeping obligations.
• Transaction records: Deposit, withdrawal and betting history is retained for a minimum of five years after each transaction for audit and compliance purposes.
• KYC documents: Identity verification documents are retained for the period required by applicable financial regulations after account closure.
• Support communications: Chat transcripts and emails are retained for up to two years to assist with dispute resolution and quality assurance.
• Cookie and analytics data: Anonymised analytics data is retained for up to two years. Session cookies expire when you close your browser. Persistent cookies have their own expiry periods, typically between 30 days and 12 months.

When data is no longer needed and the retention period has expired, it is securely deleted or anonymised so it can no longer be linked to you as an individual.

8Security Measures

Protecting your data is a core operational responsibility for 44pk. We use a combination of technical and procedural measures to keep your information secure from unauthorised access, loss or misuse.

• SSL/TLS encryption: All data transmitted between your device and 44pk servers is encrypted using industry-standard SSL/TLS protocols. Look for the padlock icon in your browser address bar — if it is there, your connection is encrypted.
• Password hashing: Your account password is never stored in plain text. It is hashed using a one-way cryptographic function so that even 44pk staff cannot read your password.
• Access controls: Internal access to personal data is restricted to staff who need it to do their job. Access is logged and regularly reviewed.
• Two-factor authentication: Additional verification steps are available to protect your account login and withdrawal requests.
• Server security: 44pk infrastructure is hosted in secure environments with regular security patching, intrusion detection and firewall protection.

Despite these measures, no system is 100% immune to security risks. You also have a role to play — use a strong, unique password for your 44pk account, do not share your login credentials with anyone and contact support immediately if you suspect your account has been accessed without your permission.

9Your Data Rights

As a 44pk player, you have the following rights regarding your personal data. To exercise any of these rights, contact our support team with your account details and a clear description of your request. We will respond within a reasonable timeframe.

Please note that some rights are subject to limitations. For example, we cannot delete transaction records that we are legally required to retain for AML compliance, even if you request deletion. In such cases, we will explain why the full deletion cannot be completed and what we can do instead.

10Minors & Under-18 Protection

44pk is strictly an 18+ platform. We do not knowingly collect or process personal data belonging to anyone under the age of 18. Age verification is part of the registration and KYC process for this reason.

If we become aware that personal data has been collected from an individual under 18 — whether through a false registration or any other means — we will immediately close the account, void all associated bets, return any net deposited funds (minus winnings, which are forfeited) and delete the personal data as promptly as our legal obligations allow.

If you are a parent or guardian and believe your child may have registered an account on 44pk, please contact support immediately with as much detail as possible so we can investigate and act quickly.

11Changes to This Privacy Policy

We may update this Privacy Policy from time to time as the platform evolves, payment methods change or legal requirements are updated. When we make material changes, the "last updated" date at the top of this page will be revised. For significant changes, we will notify active players via their registered email address or a notification in the account dashboard.

Your continued use of 44pk after an updated Privacy Policy has been published constitutes acceptance of the revised policy. If you disagree with the updated terms, you should stop using the platform and request account closure. Any data collected prior to the update will continue to be handled under the terms that were in place at the time of collection, except where the law requires otherwise.

12Contact & Data Queries

If you have any questions about this Privacy Policy, how your personal data is handled, or you want to exercise any of your data rights, please contact the 44pk support team. We are available via live chat inside your account dashboard or by email.

Data enquiries email: [email protected]

When submitting a data request, please include your registered username and a clear description of what you are requesting so we can route it to the right team and respond efficiently. We aim to acknowledge all data-related requests within 48 hours and resolve them within a reasonable timeframe depending on the complexity of the request.

This Privacy Policy is written in English. This version is the authoritative version for all 44pk players. Any translation provided for convenience does not override the English text.